Podcasting How To | How to leverage your podcasting to create traffic

OK, you have heard (correctly), that podcasting is good for brand awareness, and you know pretty much how to do it. But then you realise that the search engines do not index audio – I mean, technology is good, but not THAT good. So, is it possible to leverage your work , and vastly increase your traffic? Yes, read on to learn how, this is a transcript of a conversation between Neil Long, and internet mentor and genius, Nicola Cairncross.

Neil:         …think I can get you to spill about podcasting how to and how it’s been of great benefit to you etc. and we will shamelessly transcript it and put it on the blog and please feel free to plug your wares because I know, that Nicola does an awful lot of different things, a lot of which are very, very valuable to many, many people.  So do feel free to plug away shamelessly anything you have and use this as your forum.       Ladies and gentlemen, Nicola Cairncross talking about how to make a podcast.

Nicola:       Hi there!  Thank you for having me on your call again. Shall we talk about podcast creation?

Neil:            Welcome!

Nicola:       Well, we can talk about podcasting because I have to come a massive, massive convert since you have taught me how to do it.  I did a little bit about years ago and then I just let it slip because it seemed like awfully hard work but you inspired me again and then you helped me to set the tone up and now what I am doing is I am recording most of my blog posts and turn them into podcasts and more than that, I am working on my sister’s album which is being recorded now and she is doing an album probably called ‘At last’, which is ironic, and she has recorded old standards from the 20s, 30s and 40s in a contemporary accessible jazzy style but I think that they are really intimate. Think Adele.

She had about 28 people on mailing list and about 70 followers on Twitter and a blog that she had not been blogged on.  So I am getting her not only to blog three times a week but then to read those blogs out loud so we can turn them into a podcast and then on taking those audio recordings and as well as podcasting them on I-Tunes and taking them and turn them into videos and uploading them to her YouTube channel- if you create your own podcast, you can leverage your content in this way.

Yes, so every bit of writing she does is being leveraged in three places.

Neil:            And what does that do for the traffic?  Does that literally triple the traffic?

Nicola:       Well it takes a little while to build up Neil, but when I look her stats for traffic, she was jogging along getting about 10 visitors a day since about last June or July and suddenly, in the last three months she is up to nearly 100 visitors a day.

So when you look at where it was just coming from, it is Google organic search, it is Twitter and it is Facebook.  YouTube is building very slowly but once you reach a certain critical mass on YouTube I think it’s probably when you got about 50 to 100 videos, your YouTube traffic starts to dramatically increase because your videos are shown higher in the list of related videos when other people are watching stuff that’s related to what your video is about.

Neil:            Ah, so it’s a sort of compound interest, if I may.

Nicola:       Exactly, yes.  Exactly, compound interest on traffic but the point is it’s so easy.  She takes a while to write a blog post because she likes to include also detailed pictures and things but then it only takes her five minutes to read it out loud and let me say she sounds very Radio 4!

And then it only takes me the work of minutes to put a picture on it in my movie editing software on my computer.  I let her just input the audio, put a picture on it and then save it as a video and then upload it to YouTube.  So each bit of writing is being leveraged in three ways and it inspired me to start doing the same with my blog.  Well, it shamed(!) me actually to start doing this…but it’s had a dramatic effect on by far traffic which is rather marvelous.

Neil:            All right, so what you are saying is it is not as hard as it sounds; it is easily teachable and you just brought one thing – you said you put a picture in.  I have once, see I am a bit of geek, once I get on the Movie Maker Software, I think ‘Oh, that picture would be nice’, and I turn it into sort of an epic production again.  It gets turned in Star Wars or something but really actually for the sake of this one picture would do, one still picture, right?

Nicola:       Yeah, I mean what I have done is I have created them…she has got a logo for her podcast and then I just duplicated that but changed the word to ‘Vidcast’ and so I put that at the beginning and then she always puts that tools for your pictures in her blog-post anyway.  So it’s not really very hard for me just to copy those into the movie.

So I have a 15-minute movie; she might have three or four pictures and then perhaps the webcast – one at the beginning and the end and it mainly is effortless almost because it’s working away in the background process in the movie while I am getting over the other stuff and then you just upload it to YouTube and that happens in the background too.

The key thing with YouTube is to go and write a keyword-heavy description.  So what I am doing with her things is wherever she is writing about, you know she likes to get down to John Wilson, ‘Hooray for Hollywood Prom’ and so I went and put in ‘Hooray for Hollywood’ on YouTube and I found the most viewed videos and I looked to the tags they had used and I included those tags in Heather’s video tags.  Yeah, and that’s the best way to make sure your video is get shown off to other people watching high traffic videos.  That’s a good trick for you if you make your own podcast.

Neil:            Yes, sorry I was so blown away by this internet marketing acumen.  I am sorry,

I was trying to think about three things at once but I was very blown away and that is a fantastic tip.

Click on the image below to learn how to do this easily for yourself!

If you found value in this post, please Click “Like” and Share it!

podcasting how to

Tags: , , , ,

Leave a Reply


Wordpress SEO Plugin by SEOPressor