www.thepodcastersbible.com |Podcasting How To | Leveraging audio and social media Part 1

Neil: Thanks so much for agreeing to do this. What I want to talk to you about Jack was you have a very successful – if busy internet business, and radio show , and a blogging master-what I wanted to really focus on was how you get your audio and market it on the blog and with Web 2.0 (Social media), and how to make a successful business model out of that.

Jack:

Well, I did it kind of backwards in a way, I mean I did the FridayTraffic Report.

com was a blog that was mostly text-based original content and what I call foundation

contents. In every market you need to have content on your site that people expect to see.

So if you have a site about dog training there are pieces of content that everybody needs to have on the site. It shouldn’t be all the same. It should be original content but it should be, if you are on a dog training site you are going to want to see that they have all the different aspects – puppy training, leash training, paper training – all these different kinds of things which make up the foundation content. Every dog training site should have that foundation.

That foundation content gets you rankings to start and gets you the respect that you need when people land at your site that you are an authority in that niche at market, and that’s basically what I did for a couple of years on Friday Traffic Report. I just blogged.

If I was to start over with the idea of having a podcast right from the very beginning I would do the same thing. I would blog as much as possible. If you really are honest about your niche and you have chosen a good one, that’s really good version and topic range and all the different things that you can do then you will have a lot of things to write about or have written, outsource it – however you want to do it. But that’s not just doing keyword research and saying ‘this is what I need’; it’s also doing competitive research with people who are already out there doing this stuff who probably have the popularity that you want at some point and looking at their best pieces, the ones that get the most traffic, using compete.com and your Google Tools and things like that to analyze.

There’s a really good tool actually for analysis. It’s at SEObook.com, that’s Aaron Wall and he has got a really cool SEO toolbar that can tell you a lot about every individual page that you land on with your competition and go ‘wow, this content really got a lot of lengths’, you can see the comments without having a toolbar, got a lot of comments interaction.

You can also analyze how many times that was ‘retweeted’ and ‘liked’ on Facebook. Typically that will be writing your phase-2, that’s widget’s report back on that and then those…

Neil: Can you just explain ‘retweet’ quickly for the benefit of those that wouldn’t understand that, what does ‘retweeting’ mean?

Jack: Basically it’s when someone grabs a piece of content on the web and tweets about it and usually your blog should be set up with a plug in and there’s many plug ins that do this but when you are working with WordPress you just go into the ‘plug ins’ database and do a search on Twitter and you will find every plug in that does anything with Twitter. Most of them do something to connect your blog to Twitter and so you are the one who is actually putting your content on Twitter all the time. Every time you post it goes up on Twitter.

And ‘retweets’ are when somebody goes ‘I like this enough; I am going to retweet it’, that means they pass it on to their followers by retweeting and it goes on and on and on like that. Their followers can do the same thing and it can get viral sometimes. So that’s retweeting.

‘Liking’ is Facebook and that’s when people click the ‘like’ button. Everybody is familiar with the ‘like’ button now and what happens there is same thing.

More in part 2.

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