Jul 13 2012

Your Online Profits Radio Show- Free Facebook Traffic

by admin

Free Facebook?

 

I did promise today to tall you about Free Traffic…

I also enclose a valuable free gift for you from Chris Farrell.

This man has been voted the number one internet marketer IN THE WORLD, by IM Report Card, and that is quite an accolade.

I am determined to provide quality and value to you as my subscriber.

Chris gets Facebook traffic to his sites, between 11,000 and 16,000 visitors a month, using simple, learnable strategies.

Wouldn’t they be worth learning?

There is stuff that most people don’t do when it comes to this business, and that is take the time to learn new skills. But they are so worth learning- doing so will put you 95% ahead of the curve- seriously!

When I asked you what you most wanted as you joined my list, a very high number, perhaps yourself, requested step by step guidance. A one stop shop.

When I started this simply was not in existence- as you know there are many, many facets to running any business, and even more when you consider the learning curve of the internet business. What would happen to me would be I would learn one new thing (out of the 100 new things I thought I had to learn), then get stuck on a small tech point that I did not understand. So I would hire my tech man, that would cost me money…. and on and on, repeat until broke or totally disillusioned!

When you consider the sheer amount of new material you have to learn, how to get started, buying a domain, traffic, writing copy, making products, building a list…. it’s a bit of a nightmare.

In the past you would have to get on a tonne of mailing lists, that would bombard you with offers to teach you (if you were lucky) ONE aspect of internet marketing.

But what if.. just what if there was a one stop shop for ALL you need. All explained to you in bite size chunks, in a disciplined, way, with NO HYPE or constant selling. Nothing less than a complete internet marketing education.

And you can get started for less than $5.

After that , there is a monthly fee, but you are free to cancel anytime you wish.

I urge you to watch the webinar, and give this amazing resource a try. There is a “Join Now” button on the top left of the screen.

>> Click here to view webinar


Jul 11 2012

Online Profits Radio Show

by admin

 

Welcome to the 51 new subscribers this week by the way!

Welcome aboard!

Internet marketing is a dynamic fast changing business, and our needs change from one moment to the next, sometimes I wish there was a giant learning curve machine we could all use! Plug in and download all needed information into our craniums on demand!

But anyway!

The closest I can get is to ask you what you need, and respond with the goods. I can even get in touch with one of my experts I have met along my travels to give you the information.

If you have not yet taken my survey, please will you spare 2 minutes of your time to do so now.

http://www.surveymonkey.com/s/8ZWZJHP

It covers everything from your current problems and challenges to productivity to giving your online efforts extra zest!

The results in so far seem to cover questions about Podcasting, how to source leads, how to find out what customers are wanting, and self belief and confidence. Oh and an enquiry about pro voice work for your website.

Well, that can be found here: http://www.jollygoodvoice.com

 

I will be in touch in the next few days with more in depth solutions, but as a quickie…

Podcasting- well, you can get your first podcast on air in 4 short sessions, just by clicking here, nothing is left out, from market research to presenting it well, to getting it on the podcast networks…

http://www.thepodcastersbible.com/podcast67sl.html

 

For confidence building, hop over here to www.becomefree.co.uk

… and pick up a FREE confidence audio.

And as far as finding out what your customers want, well, this is what I am doing here, with this survey! And you can get a free account at survey monkey here www.surveymonkey.com

 

I hope this helps, and don’t forget to help me to help you!

http://www.surveymonkey.com/s/8ZWZJHP

Speak soon

Neil Long


Jul 10 2012

Your Online Profits Radio Show | Newsletter | Fri 6th July 2012

by admin

In this issue:

  • More overwhelm anyone? Solution for creatives!
  • The Money Gym, give your financial life a workout! Free book all about Financial Intelligence
  • Listbuilding
  • Podcasting
  • Signups! Woohoo!

Well, that’s enough to be getting on with I guess, in our seemingly endless quest to make money online!

Overwhelm

Too much to do?

Nah, all in a days work, do the normal everyday things in life, then update my social networks, make a top business decision, update more social networks, learn new skills… and have a life. Sure, I have all the time in the world! And monkeys might fly.

For me, being into personal development, law of attraction, internet marketing, NLP and DJ’ing, I am sure you can see my dilemma. And I guess I am not the only one.

OK identified problem, now solutions….

- One thing at a time. Multi tasking just scatters your attention and energy. I remember when I was 16 in one of my very first jobs, it was in the day when high street stores were busy on a Saturday. Fancy that! Before the days of huge stores on unattractive A Roads on the outskirts of town! I said to my manager who was not that impressed with my cashier skills “but it’s so BUSY”. He said “No matter how busy it gets, you can only serve one customer at a time” . And he was right (begrudgingly). Same here, I can only do one task at a time, so I may as well give it all I have got, in fact, pretend it is the ONLY thing I have to do today, so do it with care and attention, then move onto the next “ONLY” thing I have to do today…. etc

Or you could outsource. Some people equate outsourcing with sweat shops, and paying people in foreign countries a pittance, but I recently had this myth dispelled, certainly in the case of internet marketing. I read it in Mark Anastasis book “The Laptop Millionaire”, brilliant, by the way, on wages in the Phillipines.

Source: www.worldsalaries.org/phillipines.shtml

Hotel and restaurants $133 a month

Mechanic $144

Construction work $147

Real Estate $189

 

So, relative to the cost of living there, an average wage of $20o a month is more than the average pay!

So that cannot be exploitative.

Worth exploring.

The Money Gym

 

Speaking of money, I want to mention my mentor, Nicola Cairncross, she rocks! She has mentored me online- and she has years of experience.

She is always in the process of learning, (a sign of a good mentor I think), has a wonderful down to earthness and honesty, and a wonderful business knowledge. She herself was mentored by Gill Fielding, who was featured in the TV show “Secret Millionaire”, so that is the benchmark of quality here.

Would you like a FREE copy of her book “The Money Gym”? It is FREE here. And if you need a mentor on or offline, I would snap her up, IF you can get her!

It is said that without a mentor, all you have is your best thinking so far on a subject, and that is not always optimal- no offence!

Get the free downloadable book here

Speaking of Optimal Thinking….

Have you ever noticed that you get your best ideas, and have the best experiences in a RELAXED state of mind, not a frazzled one?

Would that not be a case for calm? Keep calm and carry on and all that.

 

NLP, Neuro Linguistic Programming is the study of the mind and how it works. Loosely. It does not try to fix what is wrong, but notices what works, and seeks to teach that to people. It is a psychotechnology if I may. Basically, EVERY behaviour has a “structure” we DO it somehow. Whether it works or not (or gets the intended result), we do it anyway.

Which brings us to an interesting corollary- “There is NO failure, only FEEDBACK”. Therefore you can never fail at anything, all it means is given your outcome you wanted, you either achieved it or not. If you did, great, if not, well you got feedback on how to do it more effectively next time.

Perhaps new skills are needed. Which leads me to:

The 4 stages of learning ANYTHING:

- Unconscious incompetence- You don’t know what you don’t know. And you don’t know that you don’t know!

-Conscious Incompetence- You recognise that you are on the path to learning, but realize that you still have a lot to learn

-Conscious Competence- You are getting better, but still really have to concentrate

- Unconscious Competence- You do it without thinking, mastered it.

These are the 4 stages, and no one can buck them, so do not beat up on yourself, there IS no failure, only feedback.

Would you believe that there are strategies devised for accelerated learning, and making smarter decisions, and believe it or not the strately that Walt Disney used to come up with his brilliant ideas!

If you would like to learn more about NLP, and optimize your grey matter in a brilliant way, Click here

 

Listbuilding

I guess we have all heard that the money is in the list. Or in the relationship you have with that list. But how to get a list in the first place. That’s the bit they leave out! I recently discovered a great resource called Safe-Swaps. Basically, you can buy very cheap clicks. There is a one off small joining fee. The you select someone you want to work with , and ask them to send a mininum of 100 clicks to your opt in page. It was really exciting for me- I noticed every few minutes a new subscriber was signing up! It is good to do a bit of research on what their list is interested in of course, and if it is a match, then go for it.

Once you have 1000 or so on the list, you can get even more leverage, as you can trade messages with them; mail to your mutual lists.

Well worth it in my experience, and if you want to give it a go, you can check it out here:

If you need any help by the way, drop me a mail at theneillong@gmail.com, I had some good training from my mentor on this. Happy to give you a heads up.

 

Podcasting- making you an authority!

make money online

 

Podcasting, making short, downloadable radio shows, for the interest of your audience is easier than you think, AND it establishes you as an authority in your niche, like listening to someone on the radio.

Click the banner above to see how you can be up and running in 4 short sessions!

 

Gathering

I would love to meet you online and answer your questions, because I run the Online Profits Radio Show, I can get experts too, so if I don’t know, I find someone who does! Let me know what you need, and I will get the answers for you!

http://www.surveymonkey.com/s/8ZWZJHP

If you will just take 2 minutes to fill in this short survey, I would really appreciate it!

 

Until next time. And all the best to you.

If you like what you read here, please leave a comment below.

 

Neil Long

 

make money online

 

 

 

 

 

 

 


Feb 4 2012

Your Online Profits Radio Show | Matt Duggan | Make money from home

by admin
make money from home

Actor, voiceover artist and intrnet marketer http://www.adventuresininternetmarketing.net/

Would you like to make money from home?

Matt Duggan wanted to find a way to make money from home, so quit as a full time magician, and looked into opportunities on the internet.

We listen to his story here – and get more great insights into the world of internet marketing- a compelling listen if you too want to make money from home.

Matt is also an actor and voiceover artist, which will be obvious when you hear him, he has IMHO a great confident manner. Again, we all have our own path to success, and here is his. He did challenge me to upload a video of doing a magic trick, which I may well do. In fact thinking about it to mystify you more, I will do an AUDIO magic trick, which I have posted below.

Matt offers a quick start guide on www.adventuresininternetmarketing.net, and writes a great, content filled blog there as well.

 

*************************************************************************************************

Sugar Sugar

Did anyone see in the week that sugar is suspected to be a poison, and dangerous, i don’t know quite wher I sit on this.

One one hand I get it, as diabetes does seem to be on the rise, yet is it the full story?

Have you heard of Stevia? It is a herb that is 100 times sweeter than sugar, and healthier apparantly. I have not done a lot of research into this, but I got the info from a good source not a bloke down the pub! Can’t really imagine the average geezer down the pub discussing the benefits of stevia! Nothing to sell here, I do not have an affiliate link for Stevia.

**************************************************************************************************************************

Desires and Dreams

I am writing this from my workplace (I am not working today!), and get to hear interesting banter from the folks in the office.

One of my collagues Richard Midsen, is learning to fly, and it got me thinking “Wow I want to do that”.

The closest thing I will do soon is parachute for charity I have wanted to do that for ages, but never got round to it!

I will be raising more money for Changez Charity, the alternative mental health charity in SW London, providing help for those who most need it.

make money from home

Call 0208 404 5374

 

 

 

 

 

 

 

I practise NLP there as a volunteer therapist, (Neuro Linguistic Programming), NLP is useful not only in a therapeutic context, but also in sales, marketing, pretty much in any area of life actually!

I have a free e-mail course on it, to teach you the basics, which you can find on www.becomefree.co.uk

 

How many therapists does it take to change a light bulb? One. But the lighbulb has to really WANT to change:)

Speaking of alternative therapies, my teacher Christopher Paul Jones has a friend who travelled near and far, researching alternative healing techniques, and has documented it in a movie. We call it the “Eat, Pray, Love moment”. I will find out more and give it a plug in the future, if that’s your kind of thing. And no, I am not a jostick consuming hippie. Not during the week anyway!

 

*************************************************************************************

The next blog post will be all about “Rich Thinkers and Poor Thinkers”, and the mindset of both of them. It will be an interesting read, make sure you don’t miss that one, if you are wanting to make money from home.

 

*****************************************************************************

If you have not done so yet, do download the free £97 worth of internet marketing gifts here, it is a great free package including

  • A set of videos “how to build an internet business for years to come”
  • An audio with Nicola Cairncross on how to market your business locally
  • An audio with a social media master
  • A podcast I made at an internet marketing seminar

It’s a nice package, and free which makes it nicer! Many ideas on how to make money from home.

*******************************************************************************************

OK, here’s the audio trick, as always please leave your comments below, anything you want to ask me about how to make money from home, just holler.

 

 

 

Until next time

Neil Long -X-

******************************************************************************************************************

make money from home


 

 

 

 

 

 

 


Feb 4 2012

Your Online Profits Radio Show | Connie Regan Green | Huge Profits From a Tiny List

by admin
ways to make money from home

Huge profits from a tiny list www.hugeprofitstinylist.com

 

ways to make money from home
Connie Regan Green

 

 

 

 

 

 

 

Presenting more ways to make money from home

Is it really possible to be ranked 12th in an affiliate contest, when the others you are up against have lists of 100,000, and you have a list of 671?

Could this be another great one of the ways to make money from home?

Really?

Um, Yes….

And to go from there to becoming a super affiliate, a book author then a mentor to others….to being involved with an organisation contributing to the eradication of a disease that has been on the planet forever?

Needless to say this lady is an inspiration, and that’s why I wanted her for an interview.

Listen and enjoy to several tips, tricks, tools and strategies, of ways to make money from home

I am always interested in peoples stories, I think it is interesting to hear how people got started, how they overcame their struggles, and triumphed.

At the seminar I want to recently where Chris Farrell was speaking- (he is a master of ways to make money from home!), he talked about how he got started, and I think it is impotant to realize that we all start somewhere! And that’s ok!

In other words, enjoy the learning curve, make it an enjoyable climb, not an impossible mountain.

It was Mark Anastasis Seminar, and he talked about the difference between “Rich” thinkers and “poor” thinkers, which I think it a post in and of itself, and I will do that one in a seperate post, as I don’t want to keep you reading all day!

 

****************************************************************************************************

Funny moment with my daughter the other day, I did a charity stunt, involving me wearing a rather embarassing bit of clobber-we did raise £200 for Changez charity- a local charity based in South West London, that help for those most in need.

 

Now for those of us who are parents to teenagers, we know that breathing is enough to embarass them, so dresssing in this way, is virtually (another) disownable offence! I threatened to put it on her Facebook wall- her words- “if you do, I will kill you and block you in that order”

That’s my  girl!

*******************************************************************************************************

 

Do leave a comment on Facebook, let me know what you think of the content here, and if I can answer

any question, do not hesitate to holler!

 

Until next time

 

Neil x

 

 


Dec 10 2011

Your Online Profits Radio Show | Marlon Sanders Marketing Dashboard.

by admin

 

 

 

ONE STOP SHOP TOOL FOR ALL YOUR MARKETING NEEDS- AND HE’S VIRTUALLY GIVING IT AWAY!

PRESENTING THE MARKETING DASHBOARD

marketing dashboard

Memo from Online Profits Radio Show:

 

I have snagged this one, Marlon Sanders a long time in the business I don’t think could bring out a naff product if he tried.

Marketing Dashboard? Well, it does what it says on the tin, but I don’t want to underrate it. Marketing dashboard is a bit of Marlon genius!

When doing our internet marketing, it can be hard to remember the next bit in the sequence, first this, then that, then…

But what if there was a way of being walked through step by step, with no space for error, or forgetting anything at all.

In fact, it is all explained to you bit by bit stage by stage, in an easy to follow weekly plan, without information overload- a big problem as we all know in this business. If you would like a virtual secretary/reminder/hand holder- marketing dashboard is for you.

I honestlydon’t knoe how much longer he can offer this at a discount like this, and it is an extraordinary discount for the quality of what you get.

CLICK HERE TO READ MORE

 

Do check out our interview with Chris and Susan Beesley that we did last week- multiple income streams?? Best go listen.


Dec 3 2011

Your Online Profits Radio Show| Ways to make money from home | Chris and Susan Beesley

by admin

 

WAYS TO MAKE MONEY FROM HOME!

COUPLE MASTER THE INTERNET AND LEAVE THEIR J.O.B. (Just over
broke)

And the good news is they have left big clues for you!

ways to make money from home Ways to Make Money from home with The Online Profits Radio Show

Always a pleasure to meet more and more people who have found ways to make
money from home
.

Today I interview Chris and Susan Beesley, a husband and wife team, that left
the corporate world, and fulfilled a long time dream- and of course the internet
was a big part of that.

 

 

Notice the complimentary skill set that helps, and the great rapport they
have as they master this business.

We also touch on the law of attraction, particularly the word “action” in
“attraction”, and talk about their debut digital product as well- for the
complete beginner, if you are looking for ways to make money from home, this
could be an answer.

When seeking ways to make money from home, some people (maybe you) fall into
the trap of information overload, and not knowing who to trust. This is a
solution.

I think it is reassuring to know that others have been in our position, and have succeeded beyond their wildest dreams. Enjoy.

You can watch them, as well- http://chrisandsusan.tv

CLICK HERE TO DOWNLOAD IMMEDIATELY

 

ways to make money from home

 


Sep 27 2011

www.thepodcastersbible.com |Podcasting How To | Leveraging audio and social media Part 1

by admin

Neil: Thanks so much for agreeing to do this. What I want to talk to you about Jack was you have a very successful – if busy internet business, and radio show , and a blogging master-what I wanted to really focus on was how you get your audio and market it on the blog and with Web 2.0 (Social media), and how to make a successful business model out of that.

Jack:

Well, I did it kind of backwards in a way, I mean I did the FridayTraffic Report.

com was a blog that was mostly text-based original content and what I call foundation

contents. In every market you need to have content on your site that people expect to see.

So if you have a site about dog training there are pieces of content that everybody needs to have on the site. It shouldn’t be all the same. It should be original content but it should be, if you are on a dog training site you are going to want to see that they have all the different aspects – puppy training, leash training, paper training – all these different kinds of things which make up the foundation content. Every dog training site should have that foundation.

That foundation content gets you rankings to start and gets you the respect that you need when people land at your site that you are an authority in that niche at market, and that’s basically what I did for a couple of years on Friday Traffic Report. I just blogged.

If I was to start over with the idea of having a podcast right from the very beginning I would do the same thing. I would blog as much as possible. If you really are honest about your niche and you have chosen a good one, that’s really good version and topic range and all the different things that you can do then you will have a lot of things to write about or have written, outsource it – however you want to do it. But that’s not just doing keyword research and saying ‘this is what I need’; it’s also doing competitive research with people who are already out there doing this stuff who probably have the popularity that you want at some point and looking at their best pieces, the ones that get the most traffic, using compete.com and your Google Tools and things like that to analyze.

There’s a really good tool actually for analysis. It’s at SEObook.com, that’s Aaron Wall and he has got a really cool SEO toolbar that can tell you a lot about every individual page that you land on with your competition and go ‘wow, this content really got a lot of lengths’, you can see the comments without having a toolbar, got a lot of comments interaction.

You can also analyze how many times that was ‘retweeted’ and ‘liked’ on Facebook. Typically that will be writing your phase-2, that’s widget’s report back on that and then those…

Neil: Can you just explain ‘retweet’ quickly for the benefit of those that wouldn’t understand that, what does ‘retweeting’ mean?

Jack: Basically it’s when someone grabs a piece of content on the web and tweets about it and usually your blog should be set up with a plug in and there’s many plug ins that do this but when you are working with WordPress you just go into the ‘plug ins’ database and do a search on Twitter and you will find every plug in that does anything with Twitter. Most of them do something to connect your blog to Twitter and so you are the one who is actually putting your content on Twitter all the time. Every time you post it goes up on Twitter.

And ‘retweets’ are when somebody goes ‘I like this enough; I am going to retweet it’, that means they pass it on to their followers by retweeting and it goes on and on and on like that. Their followers can do the same thing and it can get viral sometimes. So that’s retweeting.

‘Liking’ is Facebook and that’s when people click the ‘like’ button. Everybody is familiar with the ‘like’ button now and what happens there is same thing.

More in part 2.


Sep 12 2011

Podcasting How To | How to leverage your podcasting to create traffic -Part 2

by admin

How do you come up with content because I am starting to get the impression that there’s almost a way of making this like a demonstration of continuous motion.  We find things to talk about; we find people to interview, convert it, get traffic from it, which draws people who have got stuff to tell you.  I mean is it like that?  Is it like a perpetual motion machine?

Nicola:       Absolutely Neil and that’s why I call my company the Business Success Factory because I wanted to make people realize that business success can be systemized.  It can become like a factory and production line and people, they sort of don’t like that idea – because they think ‘oh well, we know there is no entrepreneurial spirit or anything’ but the thing that having systems in your business does for you is, you know, I am still a one-man band.  I am just trying to take on the first apprentice and I am outsourcing bits

and pieces here and there but the thing about having systems means that you could get on the exciting fun stuff but you need traffic to convert to a mailing list, the mailing list you could sell the things to and you could get feedbacks.

So for example, I am just about to launch a very short, sharp, shock coaching program 4 weeks – very affordable and I got that idea from talking to our list about what they want because there’s a large portion that can’t afford my up market  mentoring programs but they really did well, a nice little short, sharp shock.

So that’s I wouldn’t have got that I do if I hadn’t been talking to our list about what they need.

Neil:            Interested about yeah, communication – different levels of, yeah.  So you would recommend podcasting as a good medium of communication and easily done.

Nicola:       Yeah, one of the easiest because everyone can talk can’t they, not everyone can write but everyone can talk and everybody can interview people so even if you have got a little blog, a little website, but still get to need traffic and it’s about a particular topic, you could identify your top ten experts in the field and go and interview them on the telephone for an hour each, not only could you then transform that and get it on your blog but you could podcast

it and you can turn it into video for YouTube and then you could make a little product out of it from your website.

Neil:            Well thank you for this wonderful information.  What about transcripting – is that expensive?

Nicola:       No, I have got a lovely lady in the Philippines who I thought was called ‘Aa’ because whenever she wrote to me she just signed herself ‘Aa’ and it turns out that’s actually her initials and I think pulling her off at last.  But she cost me about $10.00 an hour for transcription.  If I send her an hour’s worth of audio it costs me $10.00 to get it transcribed and she has got used to my little colloquialisms now so she comes back very accurate indeed.

Neil:            Yeah, well thanks so much for sharing this information with us.  I am off to do exactly that to follow your advice to the letter.  So Nicola Cairncross, thanks ever so much but before we go because this is going to be on my blog and on YouTube and podcasted, as you know, please give us some details about what you are offering and where people can find that.

Nicola:       Okay, I have a nice little webinar going at the moment which is called ’17 Things Every Entrepreneur Must Know to Profit in Tough times’ and you can find that at www.NicolaCairncross.dom/17things

–        that’s the number 17 and the word ‘things’, so www.NicolaCairncross.com/17things

Neil:    Okay, thank you very much indeed Nicola Cairncross.

Nicola:       You are welcome any time.

Neil:            Thank you.

podcasting how to


Sep 12 2011

Podcasting How To | How to leverage your podcasting to create traffic

by admin

OK, you have heard (correctly), that podcasting is good for brand awareness, and you know pretty much how to do it. But then you realise that the search engines do not index audio – I mean, technology is good, but not THAT good. So, is it possible to leverage your work , and vastly increase your traffic? Yes, read on to learn how, this is a transcript of a conversation between Neil Long, and internet mentor and genius, Nicola Cairncross.


Neil:         …think I can get you to spill about podcasting how to and how it’s been of great benefit to you etc. and we will shamelessly transcript it and put it on the blog and please feel free to plug your wares because I know, that Nicola does an awful lot of different things, a lot of which are very, very valuable to many, many people.  So do feel free to plug away shamelessly anything you have and use this as your forum.       Ladies and gentlemen, Nicola Cairncross talking about how to make a podcast.

Nicola:       Hi there!  Thank you for having me on your call again. Shall we talk about podcast creation?

Neil:            Welcome!

Nicola:       Well, we can talk about podcasting because I have to come a massive, massive convert since you have taught me how to do it.  I did a little bit about years ago and then I just let it slip because it seemed like awfully hard work but you inspired me again and then you helped me to set the tone up and now what I am doing is I am recording most of my blog posts and turn them into podcasts and more than that, I am working on my sister’s album which is being recorded now and she is doing an album probably called ‘At last’, which is ironic, and she has recorded old standards from the 20s, 30s and 40s in a contemporary accessible jazzy style but I think that they are really intimate. Think Adele.

She had about 28 people on mailing list and about 70 followers on Twitter and a blog that she had not been blogged on.  So I am getting her not only to blog three times a week but then to read those blogs out loud so we can turn them into a podcast and then on taking those audio recordings and as well as podcasting them on I-Tunes and taking them and turn them into videos and uploading them to her YouTube channel- if you create your own podcast, you can leverage your content in this way.

Yes, so every bit of writing she does is being leveraged in three places.

Neil:            And what does that do for the traffic?  Does that literally triple the traffic?

Nicola:       Well it takes a little while to build up Neil, but when I look her stats for traffic, she was jogging along getting about 10 visitors a day since about last June or July and suddenly, in the last three months she is up to nearly 100 visitors a day.

So when you look at where it was just coming from, it is Google organic search, it is Twitter and it is Facebook.  YouTube is building very slowly but once you reach a certain critical mass on YouTube I think it’s probably when you got about 50 to 100 videos, your YouTube traffic starts to dramatically increase because your videos are shown higher in the list of related videos when other people are watching stuff that’s related to what your video is about.

Neil:            Ah, so it’s a sort of compound interest, if I may.

Nicola:       Exactly, yes.  Exactly, compound interest on traffic but the point is it’s so easy.  She takes a while to write a blog post because she likes to include also detailed pictures and things but then it only takes her five minutes to read it out loud and let me say she sounds very Radio 4!

And then it only takes me the work of minutes to put a picture on it in my movie editing software on my computer.  I let her just input the audio, put a picture on it and then save it as a video and then upload it to YouTube.  So each bit of writing is being leveraged in three ways and it inspired me to start doing the same with my blog.  Well, it shamed(!) me actually to start doing this…but it’s had a dramatic effect on by far traffic which is rather marvelous.

Neil:            All right, so what you are saying is it is not as hard as it sounds; it is easily teachable and you just brought one thing – you said you put a picture in.  I have once, see I am a bit of geek, once I get on the Movie Maker Software, I think ‘Oh, that picture would be nice’, and I turn it into sort of an epic production again.  It gets turned in Star Wars or something but really actually for the sake of this one picture would do, one still picture, right?

Nicola:       Yeah, I mean what I have done is I have created them…she has got a logo for her podcast and then I just duplicated that but changed the word to ‘Vidcast’ and so I put that at the beginning and then she always puts that tools for your pictures in her blog-post anyway.  So it’s not really very hard for me just to copy those into the movie.

So I have a 15-minute movie; she might have three or four pictures and then perhaps the webcast – one at the beginning and the end and it mainly is effortless almost because it’s working away in the background process in the movie while I am getting over the other stuff and then you just upload it to YouTube and that happens in the background too.

The key thing with YouTube is to go and write a keyword-heavy description.  So what I am doing with her things is wherever she is writing about, you know she likes to get down to John Wilson, ‘Hooray for Hollywood Prom’ and so I went and put in ‘Hooray for Hollywood’ on YouTube and I found the most viewed videos and I looked to the tags they had used and I included those tags in Heather’s video tags.  Yeah, and that’s the best way to make sure your video is get shown off to other people watching high traffic videos.  That’s a good trick for you if you make your own podcast.

Neil:            Yes, sorry I was so blown away by this internet marketing acumen.  I am sorry,

I was trying to think about three things at once but I was very blown away and that is a fantastic tip.

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