Feb 4 2012

Your Online Profits Radio Show | Matt Duggan | Make money from home

by admin
make money from home

Actor, voiceover artist and intrnet marketer http://www.adventuresininternetmarketing.net/

Would you like to make money from home?

Matt Duggan wanted to find a way to make money from home, so quit as a full time magician, and looked into opportunities on the internet.

We listen to his story here – and get more great insights into the world of internet marketing- a compelling listen if you too want to make money from home.

Matt is also an actor and voiceover artist, which will be obvious when you hear him, he has IMHO a great confident manner. Again, we all have our own path to success, and here is his. He did challenge me to upload a video of doing a magic trick, which I may well do. In fact thinking about it to mystify you more, I will do an AUDIO magic trick, which I have posted below.

Matt offers a quick start guide on www.adventuresininternetmarketing.net, and writes a great, content filled blog there as well.

 

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Sugar Sugar

Did anyone see in the week that sugar is suspected to be a poison, and dangerous, i don’t know quite wher I sit on this.

One one hand I get it, as diabetes does seem to be on the rise, yet is it the full story?

Have you heard of Stevia? It is a herb that is 100 times sweeter than sugar, and healthier apparantly. I have not done a lot of research into this, but I got the info from a good source not a bloke down the pub! Can’t really imagine the average geezer down the pub discussing the benefits of stevia! Nothing to sell here, I do not have an affiliate link for Stevia.

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Desires and Dreams

I am writing this from my workplace (I am not working today!), and get to hear interesting banter from the folks in the office.

One of my collagues Richard Midsen, is learning to fly, and it got me thinking “Wow I want to do that”.

The closest thing I will do soon is parachute for charity I have wanted to do that for ages, but never got round to it!

I will be raising more money for Changez Charity, the alternative mental health charity in SW London, providing help for those who most need it.

make money from home

Call 0208 404 5374

 

 

 

 

 

 

 

I practise NLP there as a volunteer therapist, (Neuro Linguistic Programming), NLP is useful not only in a therapeutic context, but also in sales, marketing, pretty much in any area of life actually!

I have a free e-mail course on it, to teach you the basics, which you can find on www.becomefree.co.uk

 

How many therapists does it take to change a light bulb? One. But the lighbulb has to really WANT to change:)

Speaking of alternative therapies, my teacher Christopher Paul Jones has a friend who travelled near and far, researching alternative healing techniques, and has documented it in a movie. We call it the “Eat, Pray, Love moment”. I will find out more and give it a plug in the future, if that’s your kind of thing. And no, I am not a jostick consuming hippie. Not during the week anyway!

 

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The next blog post will be all about “Rich Thinkers and Poor Thinkers”, and the mindset of both of them. It will be an interesting read, make sure you don’t miss that one, if you are wanting to make money from home.

 

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If you have not done so yet, do download the free £97 worth of internet marketing gifts here, it is a great free package including

  • A set of videos “how to build an internet business for years to come”
  • An audio with Nicola Cairncross on how to market your business locally
  • An audio with a social media master
  • A podcast I made at an internet marketing seminar

It’s a nice package, and free which makes it nicer! Many ideas on how to make money from home.

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OK, here’s the audio trick, as always please leave your comments below, anything you want to ask me about how to make money from home, just holler.

 

 

 

Until next time

Neil Long -X-

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make money from home


 

 

 

 

 

 

 


Nov 1 2011

www.onlineprofitsradioshow.com| How to market yourself starting from scratch!

by admin

This is a partial transcript from an interview with Neil Long and Nicola Cairncross all about how she helped her Jazz singer sister market herself online from scratch, with virtually no budget.

The info here is a must for those on a shoestring budget.

To hear the complete episode on Blog Talk Radio CLICK HERE

To explore the myriad of useful resources and gifts, visit out main site on www.onlineprofitsradioshow.com

This is Neil and welcome to your Online Profits Radio Show. 

Now I do believe that we are going to be talking to the lovely Nicola Cairncross today. 

Nicola Cairncross is an author, a mentor and she is running the Money Gym, she is an entrepreneur. 

She has left corporate world is now a  complete success as a public speaker… entepreneur and author.

 We are going to be talking to her on the show today on the subject ‘how to market yourself basically from scratch with nothing’.

 Loads of us have heard about internet marketing.  Loads of us have probably seen the sales letters, they promise you people have this $47 product, press a couple of buttons and money will flood into your bank account like a tsunami.  Well, I haven’t seen that many tsunamis to be honest with you but I have seen lots of people complaining on the forums about the lack of cash coming into their accounts.

   So we are going to be talking about talking some of those problems, all about information overload, I mean how can we solve that, what do you study first of all and then how do you schedule your time – what strategies can you do to make the most of your time?  Otherwise, you’ll find yourself overloaded, sitting in front of the computer screen, failing like you are banging your head against the brick wall and perhaps it’s just a nightmare if you don’t do it right

Now we have Nicola on the phone – hello.

Nicola:     Hello Neil, how are you doing?

Neil:         It’s working.  It’s working – marvelous.  The technology is working and we are live to the world.  I have been telling a bit about the information overload.  Once you’ve got the information how do you know it was good information and then how do you know which bit of information to use and then this technical understanding – I was once in an internet marketing seminar and they showed this kind of a spider map called mind-map, I wonder what that was, but all the things you had to do with their business, it was absolutely overwhelming.  We like to try to run like an international corporation all by yourself.  People don’t realize there’s an awful lot to it and just because it’s online it isn’t something make you any different from the task you have to do when you run an offline business and some people learn that, including me, the hard way.

 So we are here to really help solve people’s common problems, recommend stuff – products and services that are going to help you out, save you time and hopefully make you more money.  That’s why it’s called your Online Profits Radio Show.

   We’ve got about 25 minutes and I want to get as much content in as I possibly can to give as much value as I can.  So I want to throw this over to you Nicola – the woman that does everything – entrepreneur, public speaker – ans a mum, mentor, I mean you’ve been in this game for a very, very long time.  You escaped the corporate world, broke out on your own, we know fantastic success and you know, looking at the way you’ve done it, it’s all pretty impressive I have to say.

 So I am going to shut up now and just really get you to spill…how to use internet marketing to launch anything from scratch.  So using that as the premise, as our starting point, go for it.

Okay, well first of all I called in on Skype and I think that Skype button if anyone wants to join us and it was really easy.  I just pressed the Skype button and it did the rest for me.  So that was really good.

So yes, welcome questions on this one and I’d like to step out starting to use internet marketing for any…because I came from a marketing record label background on the internet marketing.  I didn’t come from the background of building a list, selling your list stuff through an affiliate link.  I used the internet marketing techniques to market our record label first and then my coaching business.  So I am used to marketing real businesses online from scratch.

Recently I was having a bit of a challenge because I got a singer sister, who I know you talked to Neil, I heard a bit of, and she is a classical opera and contemporary singer.  She sings, travels the world singing in, in the best places really with people like Steve Reich who is just celebrating his 75th birthday this year.

So she has got up to the level of soloist Steve Reich and people like that, and she has found with Pat Metheney and Dizzy Gillespie and all sorts of really cool people, but she still is subject to the vagaries of the classical singing world. …..

…..In that there are three or four fixes who fix all the big sessions, they fix all the big TV sessions, they fix all the big film sessions and film and adverts really have classical singers make their living because they certainly don’t earn enough from the classical performances to pay a good living, that’s for sure.

So she was saying, “I am really worried about next year.  I am getting older and kept a low voice, so I am in bond with the Sopranos and there’s more of them.  So I am in a bit better position, but still big gaps in my diary that connects these”, so I said, “Well what would you like to be doing”, and she started turning out what all things she could do to make money in between. 

She only does a bit property investing and teaching but she said, “What I really want and like to be doing is promoting and singing my own stuff and touring with my own staff”, and so I said to her, “Why can’t you do that”, and she said, I don’t have an album”, and I said, “Why, but you’ve got an album”, she said, “I don’t have any money to put an album together”, because you always get signs Neil, as you know, buy a big record live, then they take about 3x a year, each of them, and oh, you have to self-fund everything and Heather just wasn’t in a position to do that.

    So I said, “Well okay, so why don’t we just act as if…why don’t we just start mind mapping what it would take to put together a debut solo album?”  And she tells the story actually of how it all came about on her blog at www.heathercairncross.com

 Because that was one of the first things I said to her is I said, “Even if you had an album Heather, you’ve got nobody to sell it to.  You’ve got hardly any friends, you know, you’ve got your friends on Facebook but you haven’t got a big following on Facebook.  You haven’t got mailing list”, she told me, “Yes I have”. 

  I said, “Well what was your mailing list”, and she told about 159 of people who’ve come to gigs, the jazz gigs, and I said, “Well that isn’t really a mailing list, is it?”  I said, “You haven’t really got … your website’s okay but it’s not doing anything useful like collecting names and emails or selling anything”.  I said, “If we could just get an album made and you could just sell one or two albums a week, or four albums a week, that would be a really nice supplementary income, and the best thing about that part of income is it’s steady.  It’s not subject to the vagaries of a fix.

  So I thought okay, search into this to get let’s swap you your website which was a static html website over on to WordPress because that in part is more search engine friendly, and I said I know the people…she tells such fabulous stories – .  She told me three or four of Susan Boyle sessions and I am sure that people want to know about that.  She has sung in a major film- Harry Potter film.  She has done only glue-to-the-rings films.  She does poems.  She wrote three poems this year and they tell great stories about what happens in the poems and I always said, “I am sure if you blogged a diary of your life of as you travel around the world, doing this stuff, people would want to read it and that would bring traffic to your website and having it on a WordPress platform would make it very search engine friendly”.

  So instead of moaning about an empty diary and going out for the coffees and doing the gardening, which is what she used to do, bit of painting, desk writing, she started creating a WordPress website and she started blogging about the stories.  She don’t know again what to read and what not to, and she was always so terrified about what her peers would say because in the creative industries, when you are an artist or singer or musician or whatever, it’s not done to be too self-promotive ……

Nicola:     Well, because they feel that if you put yourself forward in a marketing and promotions way you are implicitly saying ‘you are better than everyone else’.

Neil:         But then we got to promote ourselves.

Nicola:     Well you and I know that obviously and I think radio stars are a bit better at it because they become celebrities too, don’t they?  But…

Neil:         It sounds like a real sort of pseudo humility – do you know what I mean?

Nicola:     Yeah, but it’s real.  It’s not pseudo.  They will feel humble about their skills because they are surrounded by brilliant people all the time so they don’t…I mean Heather sings with the best singers in the world.  So to say that she…she started promoted herself heavily, it’s almost saying, “Well I am better than you guys”, or “I deserve more attention than you guys”.  It’s interesting, isn’t that?

 So I talked a lot of that in about five minutes.!

Neil:         And I was just laughing. 

Nicola:     No, it’s taken a lot longer I am sure.  I have had to use quite a few coaching skills on that one but the thing is I said to her, “Okay, you can either care what everyone thinks and worry about whether your peers are thinking you are thinking above them or you can get on and make a living.  You could get on and create something that would be a legacy of your film.  You could get in those wonderful stories off your head and then on to a blog and perhaps even into a book one day”.

  So she liked the idea and so she started blogging and we we did about three weeks – the Susan Boyle Fan Club had picked up on one of her blogs about singing to Susan Boyle and she got probably about 900 visitors to her blog overnight because they posted all this stuff in the forum and she got emails, abusive emails and nice emails and she got phone calls from radio stations around the world wanting to interview her about being on the new Susan Boyle session.

Now this terrified Heather because one of the emails said, “We don’t believe that you’ll sing on the Susan Boyle session.  We don’t like what you said about Susan and we are going to ring Sony Music and get Simon Cowell to take you off the session”.  So she didn’t even know when she turned up at Abbey Road the next day whether she was going to be allowed in the building.  But any attention is better than no attention in my opinion.  So we ploughed on and she only have nice things about people but she does write honestly and so there is quite a room for debate and discussion.

 So then summing up, she was saying, “Well let’s not do that an album, I’ll make some franchise for the album cover”.  So again, she just said to one of her friends Wayne, who is starting out as a photographer, Wayne McConnell who is a local Jazzer at Brighton, he said, “I want to take some pictures of people, fill out for photo”, she said, “Okay, well I am thinking of doing an album so I’ll make the pictures”.

 So we went out down the street from the studio in front of a bunch of beach huts and got some pictures done, and then literally, I think it must have been the following week, she was singing at standing Jazz club and one of her biggest fans Tom Chapman, came up to her and he said, “Did you realize that in that gig you said that the drummer had an album available to sell it back”, the pi anist h

ad an album available to sell at the back, only a bass player had a drummer a CD available at the back, where is yours Heather?  And she said, “Well probably you should say that  because all I have been thinking about doing one but it’s cost, you know, you have to go to a recording studio, you have to pa they musician”, and he says, “Well, if that’s all it is then I’ll help you”.

So it was almost like the Kevin Costner film, ‘If you build it they will come’, and she said, “As soon as I decided that I wanted to do an album, everything started clicking into place”, and so now Tom is putting up the money and he is saying ‘whatever you need to do it’, and she knew already.  She wanted to work with one of two pianists.

So she went to David Newton who is her other preferred choice and whom she has worked with many times before and he not only was available but he found two days in an amazing house in I don’t know, outside London somewhere and it’s owned by a chap called Ronnie Smith. 

Now Ronnie Smith who is a very Jazz pianist and he has got the most amazing piano.  I can’t remember the name Neil, just my head, but they went up there and over two days on this vintage piano owned by this amazing Jazz pianist who used to work at the Dorchester.

 They recorded 18 songs – just David and Heather, and she had taken up 23 films.  They recorded 18.  They did about five takes of each one and she came back, I am not joking, with some absolute gold and it was just awesome to sit and listen to it all.

But one of the conditions that Tom lending Heather the money to do the album was that I get involved in the marketing because he knew that she wasn’t really A, didn’t have time and B, out to the job.  So I took it on as a product launch and I was working literally from scratch because 150 emails, a website that wasn’t getting any traffic until the Susan Boyle incident, and nothing.  She had hardly any video recordings of herself.  It was pretty tragic.

So I was working from scratch.  So I started going to a Jazz jam where she is singing, recording stuff with my I-Phone.She started blogging.  Westarted getting some attention.  I  set…I set a Twitter account for her, hooked that out to the blog and used a tool called ‘Tweet Adder’.  Now I know that you don’t know about Tweet Adder, do you Neil?  So this is something I am sharing that’s a secret.

Neil:         Please tell.

Nicole:     Yeah, it’s a really nice bit of software that runs on your computer and you can actually set it to go and find people and follow them who’ve got certain key phrases in their profile.  So I set Heather’s up to go and look for and follow anyone who had the word ‘Jazz’ in their profile, or ‘Jazz Singer’ or ‘Jazz Music’ or anything like that.

So Tweet Adder runs in the background while you are working away and it goes and follows these people and after five days if those people haven’t followed you back it unfollows them, and that’s important because you’ve almost got to keep the ratio of people that you are following ideally within a 1:2 ratio of people who are following you.

So every ten people following you, you will have to be following 12 people and the idea is eventually that you get it down so that you are always following less people than following you.  But what it started to do is build up a pool of people who have the word ‘Jazz’ in their profile that Heather could interact with and this swiftly grew and it swiftly grew and every time she wrote any blog post about singing, say for example the London Symphony Orchestra, they would retweet her tweets because her blog post was hooked up to her Twitter.  So every time, you know we talked about this for your website Neil, every time she wrote a blog post it got tweeted and then other people would retweet it. 

She went to singing Cork in Ireland and the Cork Opera House retweeted her tweets and all of this had this cumulative effect of bringing more traffic to her website, and then just recently she sent me an email saying, “Look, Michael Buble’s Christmas album is out.  Look what he is doing on YouTube”, and what we found was he created a sub-audio track with 5 or 6 songs in his new Christmas album and as you were looking at the video on YouTube you were able to click different parts of the picture and it would take you to different songs, and she said, “Could we do that?”  I said, “Well, I don’t know how to do it but I’ll find someone who does”.

So we did find someone who knew how to do it and we had it up by the end of the day and as of this morning she has had 1500 views on that in about six days.  So you can see words really spreading.  She is on Facebook, I am on Facebook.  We are on Twitter.  We are on YouTube.  The YouTube video is getting most abused and it’s really starting to spread now, and we are also using social media to get to people in media stations.

Now we are going to talk about that more in just a moment actually.  It just shows what is possible on this grassroots level and…literally from a standing start, I mean I think the famous story of ‘Arctic monkeys’, isn’t it, because they are pounding so they can get the big guest signing but the big signing, but they didn’t.  All they did all from grassroots.  They did offer to social media.  The MySpace, yeah the YouTube, the Twitter and obviously it’s a very common strategy now.  It must be, because only a very, very few like you said at the beginning of this, you know, get in the big signing.

To hear the complete episode on Blog Talk Radio CLICK HERE


Sep 12 2011

Podcasting How To | How to leverage your podcasting to create traffic

by admin

OK, you have heard (correctly), that podcasting is good for brand awareness, and you know pretty much how to do it. But then you realise that the search engines do not index audio – I mean, technology is good, but not THAT good. So, is it possible to leverage your work , and vastly increase your traffic? Yes, read on to learn how, this is a transcript of a conversation between Neil Long, and internet mentor and genius, Nicola Cairncross.


Neil:         …think I can get you to spill about podcasting how to and how it’s been of great benefit to you etc. and we will shamelessly transcript it and put it on the blog and please feel free to plug your wares because I know, that Nicola does an awful lot of different things, a lot of which are very, very valuable to many, many people.  So do feel free to plug away shamelessly anything you have and use this as your forum.       Ladies and gentlemen, Nicola Cairncross talking about how to make a podcast.

Nicola:       Hi there!  Thank you for having me on your call again. Shall we talk about podcast creation?

Neil:            Welcome!

Nicola:       Well, we can talk about podcasting because I have to come a massive, massive convert since you have taught me how to do it.  I did a little bit about years ago and then I just let it slip because it seemed like awfully hard work but you inspired me again and then you helped me to set the tone up and now what I am doing is I am recording most of my blog posts and turn them into podcasts and more than that, I am working on my sister’s album which is being recorded now and she is doing an album probably called ‘At last’, which is ironic, and she has recorded old standards from the 20s, 30s and 40s in a contemporary accessible jazzy style but I think that they are really intimate. Think Adele.

She had about 28 people on mailing list and about 70 followers on Twitter and a blog that she had not been blogged on.  So I am getting her not only to blog three times a week but then to read those blogs out loud so we can turn them into a podcast and then on taking those audio recordings and as well as podcasting them on I-Tunes and taking them and turn them into videos and uploading them to her YouTube channel- if you create your own podcast, you can leverage your content in this way.

Yes, so every bit of writing she does is being leveraged in three places.

Neil:            And what does that do for the traffic?  Does that literally triple the traffic?

Nicola:       Well it takes a little while to build up Neil, but when I look her stats for traffic, she was jogging along getting about 10 visitors a day since about last June or July and suddenly, in the last three months she is up to nearly 100 visitors a day.

So when you look at where it was just coming from, it is Google organic search, it is Twitter and it is Facebook.  YouTube is building very slowly but once you reach a certain critical mass on YouTube I think it’s probably when you got about 50 to 100 videos, your YouTube traffic starts to dramatically increase because your videos are shown higher in the list of related videos when other people are watching stuff that’s related to what your video is about.

Neil:            Ah, so it’s a sort of compound interest, if I may.

Nicola:       Exactly, yes.  Exactly, compound interest on traffic but the point is it’s so easy.  She takes a while to write a blog post because she likes to include also detailed pictures and things but then it only takes her five minutes to read it out loud and let me say she sounds very Radio 4!

And then it only takes me the work of minutes to put a picture on it in my movie editing software on my computer.  I let her just input the audio, put a picture on it and then save it as a video and then upload it to YouTube.  So each bit of writing is being leveraged in three ways and it inspired me to start doing the same with my blog.  Well, it shamed(!) me actually to start doing this…but it’s had a dramatic effect on by far traffic which is rather marvelous.

Neil:            All right, so what you are saying is it is not as hard as it sounds; it is easily teachable and you just brought one thing – you said you put a picture in.  I have once, see I am a bit of geek, once I get on the Movie Maker Software, I think ‘Oh, that picture would be nice’, and I turn it into sort of an epic production again.  It gets turned in Star Wars or something but really actually for the sake of this one picture would do, one still picture, right?

Nicola:       Yeah, I mean what I have done is I have created them…she has got a logo for her podcast and then I just duplicated that but changed the word to ‘Vidcast’ and so I put that at the beginning and then she always puts that tools for your pictures in her blog-post anyway.  So it’s not really very hard for me just to copy those into the movie.

So I have a 15-minute movie; she might have three or four pictures and then perhaps the webcast – one at the beginning and the end and it mainly is effortless almost because it’s working away in the background process in the movie while I am getting over the other stuff and then you just upload it to YouTube and that happens in the background too.

The key thing with YouTube is to go and write a keyword-heavy description.  So what I am doing with her things is wherever she is writing about, you know she likes to get down to John Wilson, ‘Hooray for Hollywood Prom’ and so I went and put in ‘Hooray for Hollywood’ on YouTube and I found the most viewed videos and I looked to the tags they had used and I included those tags in Heather’s video tags.  Yeah, and that’s the best way to make sure your video is get shown off to other people watching high traffic videos.  That’s a good trick for you if you make your own podcast.

Neil:            Yes, sorry I was so blown away by this internet marketing acumen.  I am sorry,

I was trying to think about three things at once but I was very blown away and that is a fantastic tip.

Click on the image below to learn how to do this easily for yourself!

If you found value in this post, please Click “Like” and Share it!

podcasting how to


Aug 3 2011

Make Money Online | Chris Farrell Membership Review – Resource For Online Success

by admin

Someone out there is making money online, lots of it.

How do they do it? That is the question many people are asking. The answers are found at the Chris Farrell Membership site. There is no one perfect solution or method to make money online. It is an ever growing and evolving process that changes daily as the internet changes.

1. What Is Chris Farrell Membership?

Chris Farrell Membership site has current information about what works to make money online. Many people have joined thinking that they will take advantage of the 14 day introductory offer and then cancel their membership. Instead they find that the information on the site is always evolving and changing as needed. To stay up to date and continue optimizing their online earnings they maintain their membership. Chris Farrell Membership site provides the advantage the average person needs to be successful online. Most people spend their time trying to discover the methods and techniques to becomes successful. Those who are members of Chris Farrell’s site spend their time becoming successful online.

2. Small Things Make Big Profits Possible.

Sometimes it is the small things that make a difference between success and trying. Chris Farrell Membership site focuses on the big and little things that can make money online. The big would be having the ability to create a website. Everyone who becomes a member is given access to a video that teaches how to make a website. The video, “Create Your First Website By 3:45 This Afternoon”, is a useful tool. Once a person has their own website it is the small things that make their site more profitable. Small things like being able to insert videos onto the website.

Chris Farrell’s site is full of the little tricks of the trade that make all the difference. It is also always current, with what is effective now not

what was used years ago.

3. Growth And Change Are Keys To Success.

This membership site is always growing and expects its members to grow with it. That is the purpose of the site, to lead people to continued online success. The membership site is a resource that every person attempting to make money online can benefit from. It is a tool that provides the means for online success.

Is Chris Farrell Membership a scam? Visit http://www.millionsreview.com/chris-farrell-membership-review.html to read a FREE report and find out the truth about this Internet Marketing Teaching Membership site before you join!

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