Or not.

Or partly possibly.

Promotional stunt, yes, Mankiki, no. Probably.

As far as podcasting how to goes, here is how it all ties in.

This was a win/win/win/win situation.

Call 0208 404 5374

First, a colleague at work dared me to dance the Zumba Class in a Mankini.

So I said yes, as long as I could raise money for a local mental health charity, that provides alternative treatments for those most in need- Changez Charity

So here’s how it played out.

We did the stunt, some great foks at my Workplace- Radio Jackie got behind it, namely

Lucy Mayer, Jan Ashley, George Alderman and Jane Sims. Lucy’s Dad came as well, as well

as Darren Graham, the official Radio Jackie photographer.

The Zumba teacher, bless her has no idea what was about to infiltrate her class!

But she had a great sense of humour- Michelle Kelsall Singleton her name is, a fully

qualified Zumba , Belly Dancer and Aerobics Teacher.

Needless to say she is obscenely flexible and mega fit!

Loads of Facebook activity, a good awareness raising stunt for the radio station,

good publicity for Michelle from Zumba Fitness, profile building for (ahem) , me!

and of course, money – £200 raised for Changez Charity.

A win/win/win/win really!

Have a listen to the audio below!

ALERT: Podcasting How To- sound like an authority in your niche, and market like a pro

In this episode I interview Jack Humphrey some more of Blog Success, all about podcasting how to….

Here is the next bit! It is in several short, bitesize parts for you. Enjoy! is part 2.

Neil: Before we get onto the nitty grity of podcasting how to, first a little history, and an accolade!

Your greatest success by far was the Authority Blackbook, wasn’t it? I mean that was just incredible that launched you as quite literally as an authority on the scene, I mean it was huge, wasn’t it?

Jack: Yeah, but we weren’t able to take advantage of Twitter and Facebook at the time because there weren’t all the tools so you could put right on your site. Now you can have an html plugin for landing pages where they would download the Authority Blackbook and people can comment on it.

Jack: What we did back then was we setup a blog where people had an autoresponder message after they downloaded the book, it says, “Hey, tell us what you think on the blog”, and we got a massive amount of comments doing that but it would have been so much bigger and better if the Facebook commenting was right under there. If anybody listening has seen that it basically looks just like Facebook. It’s a Facebook comment area and if you are logged into Facebook your little face, icon, whatever your profile picture is already there and when you type a comment out for what you think of that, say the Authority Blackbook, also goes on your Facebook wall, which then takes it viral.

I mean we got viral the old-fashion way. I can only imagine what Authority Blackbook comments would have been like had we had the ‘Tweet’ buttons and everything that we do today. It just would have been unheard of. In the end, so we got well over 100,000 downloads of that book and we still get about 50-70 downloads a day of that book without any…it hit critical mass. There’s so many links out there about it

now.

And then the Twitter and the Facebook stuff did pick up. We don’t do anything with that anymore; people just still find it everywhere. All the places we wrote about it, all the places that other people wrote about it on their blogs, people did reviews – lots and lots and lots of reviews came out of it and I tell you it wasn’t as much as us pushing it as putting up a really, really excellent product, and most of those things were people being moved by the product itself to do it and we didn’t have to go around and the weight of the world was not on our shoulders to get all the links that you’d see to the Authority Blackbook.

Neil: It was a fact that it was just so damn good, and you use that as a free give away to start with and then you start things on the backend of that rather than setting that individually, which is a very good strategy I thought.
Jack: Well and it is just podcasting how to. I mean you’ve got a monetization idea but you are not charging people for like my weekly radio show is free, and again which we work really hard to make it attractive and get people talking about it and that starts with taking it off of, I’d use BlogTalkRadio, taking that immediately off there and putting it on FridayTrafficReport.com and that’s my clientele right now.
The last two things I got published there that weren’t podcasts were two guest articles and I used to publish and you should when you are starting out. You should publish every day. If you are in the right kind of niche with a lot of topics, a lot of questions being asked out there by people, where you need to be providing the answers and providing link posts, things like that where you have just got a list of resources like ‘the top 10 places to do this’ or ‘top 10 tips for ______’, in the dog training thing how to get your dog stop jumping up on people when they come in the house or whatever.
Neil: So yeah, you are kind of answering the questions to get along on, thank you. It’s odd of but the original question I thought, I have this terrible tendency to go for tangents, which was how do you monetize audio content? We have established, you are a Web 2 master, we have established the tools much better than they actually were and that’s basically what you are doing, you are posting every day doing a radio show and then putting that on the post as well. You are obviously not charging for the radio content but you are finding out what people want and then creating appropriate radio content to answer the questions, would that be right?
Jack: Yeah, and I mean people will ask questions. When you start picking up a little gravity and people are starting to comment and things and you do things like you invite them to ask anything. Ask me anything about dog training, anything you want and if I choose your question I will use your name and if you want, or I’ll even link to your site if you own a website and I’ll answer it on the blog and then all of a sudden you’ve got content coming in that you can’t even handle all of it because there’s so many people are like, “Well, what do you do in this instance; what do you do in that instance?”
That’s a good niche because you can put up a post or you can do a show that answers the questions that way you think they need to be answered but if you are in a really rich niche, like dog training you’ve got millions of different breeds of dogs, you know, and just all kinds of different things. So you can only do so much in your podcast to answer questions. You want your podcast to bring up more questions. Thats a good key to podcasting how to/
In fact there was a trick that Andy Beal uses at MarketingPilgrim.com which is really a good one and it’s ‘don’t answer every question’, like know the answer to the overall question, give four or five different tips and purposely leave out one of the big tips that someone is going to go ‘Wait a minute, he didn’t say anything about this’ and they will make a comment and they’ll say, ‘What about that’ and that usually is a starter and that gets spread around because on your blog you should have a Facebook ‘like’ button and there’s a plugin for that, and you should have a ‘Twitter’ button – there’s a plugin for that, and those being separate are much more important than using the plugin called ‘ShareThis’ which is sort of overwhelming. When you click on that it’s a little green thing with two little nodules on the end. It opens up into this window that says, “You can share to all thes

e different places”, and most people don’t belong to the vast majority of them. It gets confusing and they end up not sharing as much and we have tested that.
Neil: Yeah, yeah, that did confuse. That’s an aspect that confused me. There’s so much information.
Jack: That you end up doing nothing.
Neil: Yeah, coming in all directions. I love one of your phrases, I have read one of the things you wrote, ‘it’s becoming information overlord rather than the information overload’, which I thought was brilliant and perhaps if we could talk a little bit about tools that help you head down, that laser light focus that is obviously necessary. So it’s interesting you brought out and you talked about sharing because you are right, you don’t want to confuse people. Not that people are stupid, far from it but people are easily confused. You come to the website and say, “Well, what am I going to do here?”
Jack: Right, and that you need to give them very…everything on your site is designed for desirable actions that you want people to take, like opting into your lists or clicking on a link to go to your product page or an affiliate link – I mean you have all of these desirable actions you want people to take and you’ve got to get them to take those actions with the least resistance and friction as possible. They cannot be expected to figure things out in any way; it needs to be handed to them.
Neil: Yes.
Jack: So it makes you pare things down. So the ‘ShareThis’ plugin, if anybody is using that and they are wondering why they are not getting shared a lot, it’s because it’s too complicated. It’s really, really geeky. You have to go back and remember what it was like when you started surfing the web, and you will remember that you didn’t know what all of these buttons meant and ‘ShareThis’ gives you a million buttons to click on.
Most people don’t belong to any of those services and if you are going to share on the web you are going to do it on Twitter or Facebook, that’s just where everybody is. I mean plain and simple, there’s 500 million on Facebook, there’s a 145-150 million on Twitter and those are the places where you are going to want to go to get the most buzz for yourself. So you want those buttons individually at the bottom of each post.
Neil: Right.
Jack: And if you want to throw one more in there you throw in Google Buzz and there is a plugin for that. So you have three buttons and three chances. So if somebody is really loving more than any other, they love Google Buzz then that’s what they are going to push. They are not going to probably come back and push the Twitter button or the Facebook button. You are going to get people to do one thing if anything and so when you are publishing your content just sings to them, is their muse and if they really like it, they like the tune, they are going to spread it around and that’s how you leverage your following – the traffic you are getting from the search engines and the traffic you are getting from the search engines again, to your podcast page. If you use like BlogTalkRadio or you are just podcasting on your own, you are recording stuff and putting it right on the blog, you build up a following and that following needs to know at all times that you would like them to ‘like’ ‘tweet’ or put it on Google Buzz or otherwise blog about it. You’ve got to get people blogging about your stuff too.
If you surf around in any niche you have these little movers and shakers and you are either one or you are going to be one, and what they will do to come up with content is start with a quote from someone else. Somebody came out with a blog post about an interesting dog training trick and you quote them in your podcast and in the notes for your podcast on that same blog post. You might even link to them. You are doing to them what you want them doing for you and what did they do to get you to do that? They said something interesting and very relevant to your audience, something that your audience you thought really needed to know.
So it all originates with the content. You can’t polish a turd, as we say, and so if you are just slapping up stuff and you are doing it from the sake of it, because you heard podcasting was a great way to, and it is, get a bunch of links, get out in areas that most people don’t th ink to market

in and add really quality different kind of content and especially different mode of delivery to your site, then you can do that. You can’t just go through the motions; there’s got to be good stuff and if it’s good stuff then that’s what gets passed around and getting it passed around, you have to make it very, very easy for people to do that.
Neil: Let’s just destroy the myth that you can just put aside that, put a few plugins on to something and little too much to go far and to make you a millionaire of the night because that’s the impression you would get from some of the websites out there. I mean like you say, it’s got to be good quality stuff, the tools. Of course the tools are secondary to the good quality content. But if you want to make your own podcast it certainly can’t help you.
Jack: And don’t confuse good quality with you’ve got to be able to produce a podcast like Neil does with all the bells and…that’s not the quality, when you create your own podcasting how to – The quality is the information and it’s more specifically answering questions that desperately need answers, that people have already been out there going I wish somebody would just break this issue down for me or keep me up to date on the latest information in a certain area and do it in a way that…you know the way that you do it is not as important as that you are doing it and that you know where to find the content that people really want, the ideas for content that people really want to know about. This is the key to podcasting how to.
Neil: And how would you find that if you were researching on these? I mean so we have established beginning user with the podcasting as our mode of delivery, we’ve got some good tools in place to do it, we’ve set ourselves up on BlogTalkRadio, we’ve got the right plugins but then how do we go and find good old niche finding in the very beginning – how do we get that there?

This particular Nicola does an internet TV show http://www.ladygeek.com

We did manage to cause quite a good amount of mischief in 2 days, including waking her friend up (thanks for being on) for a review of the midnight Harry Potter showing.

One of the things we did on the show was so funny, I had to blog about it:

TEXTING for over 60s

The kids have all their little SMS codes, like BFF, LOL etc.

So here are some codes for the more matured…

• ATD – At the Doctor’s
• BFF – Best Friends Funeral
• BTW – Bring the Wheelchair
• FWIW – Forgot Where I Was
• GGPBL – Gotta Go, Pacemaker Battery Low
• GHA – Got Heartburn Again
• HGBM – Had Good Bowel Movement
• IMHO – Is My Hearing
  buy antibiotics online no prescription

  -Aid On?

• WAITT – Who Am I Talking To
  key bank ach department phone number

  ?

• GGLKI – Gotta Go, Laxative Kickin In!

Love it.

a buzz. The greatest one for me was to see Martin Fry- ABC sing “All of my Heart”. I have posted the video below – not at Happy Days, but just wanted to put it in.

And some piccies as well ….

Ah, the epitome of cool !

The blonde one from Abba?

Sorry about the groupie - she follows me everywhere!!!! (just kidding Nicky)

Shober azh a Juj occifer

I can hear my mother now "Tuck your shirt in!"

ABC – All Of My Heart 1982

I guess I had better finish this blog post, as I have had some feedback on it, not all of it positive!

As someone that has struggled to be positive at times, I have done considerable research into it- into how we use our bodies and minds to create our internal state,. and I am reading the Paul McKenna book “I Can Make you Happy

I am a huge fan of Paul Mckenna, he is one of the leading lights in the personal development world, and one of the studies he cites in his book is the fascinating “Happiness Project” created by a brilliant leading edge thinker, Robert Holden. PROVING scientific ally, that the way we use our minds makes

all the difference. If you have a moment, watch the first part below- the rest is on You Tube.

Life is precious and short. Isimply cannot believe that we are on this planet to be unhappy!

Changez charity is a local charity for mental health and Well Being based in Twickenham. I read the leaflets, and rang Kate- and explained that I had recently qualified in NLP and would she like a guest therapist once a week. She said yes, and a new association was formed.

Did you know, that if you have an acute psychological issue, it takes 6 MONTHS to get seen, that’s enough to make you crazy, if you’ll pardon the choice of words. I do not mean to be out of taste, and of course you are not crazy, but sometimes you just need non judgemental help, and you need it quickly. And Changez provides that solution.

So, they had their charity ball last night in Twickenham, and I got to DJ it for them, and run the auction.

I also had the pleasure of meeting the MP for Twickenham, Vince Cable, and the Deputy Mayor Rita Palmer, who was lovely, and so enthused about her position in office, so keen to meet people and learn more about the area.

Vince Cable spoke very positively about Changez, and was very supportive.

We danced, and raised around £1500, which was great.

Feel no obligation of course, but if you would like to donate even a small amount of money, hop over to http://www.changezcharity.com/donations.html  and give what you can.

What a great bunch of people I met, I love this job!

And yes, I did ask Vince Cable about “Strictly”

PS I recorded an interview with Vince Cable

Vince Cable MP for Twickenham- and nice guy!

Some piccies too when they get Facebooked to me.

PPS To see my NLP site, and how it can help you, CLICK HERE

PPPS TO see how I can create a vibrant atmosphere and fun vibe at your event, click here

on the show yesterday.

So, here I am on a Saturday morning, frantically sharing the info I got during the week.

Radio is my first love, but that does not mean that I cannot appreciate all types of Social Media,and its applications in our business.

One of my subscribers wanted to start his own radio station, wow!

I found out about a bit of software that allows you to send video e-mails- and effectively do your own “show” by e-mail, if you like.  More on that soon.

Also, I am watching a really interesting video right now from a man called Max Simon, who is teaching me about attracting brilliant JV partners, there are a set of strategies that allow you to position you as an expert, and overcome the fear of reaching out the “What have I got to offer?” syndrome.

There are 3 videos that are packed with information, and I am watching the first one now, and I know I wanted to share it with you half way through it. You do need to give your e-mail address, but it’s worth it, ‘cos the info is brilliant in

the vids.

http://theaffiliatetribe.com/blog/3secrets/

Its all about collaboration rather than competition, that may seem a bit “new agey fluffy”, but in may ways it makes sense to me- I have come across the concept before. It’s all about mindset. Most of us (I believe) have a mindset of “lack”, or enoughness. It’s not our fault, we have been taught since day one virtually on this planet. Be honest, when you think of “money”, what do you think- enough  or not enough….

As a practitioner of NLP (Neuro Linguistic programming), I am interested in HOW the mind works, not the why we have a belief or behaviour pattern. And if it is under our control, then, why wouldn’t we use this marvellous tool to our advantage. We are already using it, just not deliberately a lot of the time. Including me, guilty as charged!

In NLP, we recognise that there are 2 parts to the mind, the Conscious and Unconscious. The Unconscious runs the stuff we do on automatic, you don’t have to think about it, it just does it.  You do not consciously control the beating of your heart or the complex biochemistry of your food digestion do you? I would not have a clue how to do that, and I am quite happy for my Unconscious to take care of that thankyou very much!

Sometimes though we run less than useful programs on automatic, you might call these beliefs. And they are not helpful at all.

2 principles at play here- “Generalisation” first, and “Compulsion”.

Let me explain.

Do you know how to open a door? Of course. But you were not BORN knowing that, you had to learn it. Now, (thanks to the mind principle of generalisation), you can open ANY door, without having to Consciously think about how to do it. It makes life easier and more convenient of course. And, probably, if you drive a car, you could more than likely jump in ANY car and drive it pretty well. Generalisation at play here again.

BUT (and I am getting to the point on money here,  honest!), what if we were brought up with ideas like..

“money is evil”

“Money does not grow on trees” (which if you think about it, it actually does!)

“You have to work hard and suffer to get ahead…”

And what if we had generalised THESE not useful beliefs into all the areas of our lives…

And I guess, most of us have done it.

So, my question is, can these beliefs be reprogrammed, and if so.. how.

We accept that they are a LEARNED behaviour.., so can they be UNLEARNED?

And can something better be substituted?

And if so, how?

What is the “Mental structure” of a rich person?

Makes sense in theory, right, but if this, at least theoretically makes sense, then why does my Unconscious not know it. Why can’t it apply the same level of reasoning as the Conscious mind

? (that’s you reading this by the way)

The reason is that the Unconscious does not operate on logic. It works on Compulsion. Think of someone who has a phobia, they LOGICALLY know it’s crazy to be scared of, let’s say, spiders, but they still have that reaction. To the unconscious it s a red flag, and it goes into fight or flight mode. Basically it is trying to protect you, so it is trying to do good. But it knows no better way, than a phobic reaction.  Almost like a small child reacting.

With some elegant and believe it or not-fun, NLP techniques, we can “talk” to the Unconscious and change the reaction. We do not try to “destroy” this part or medicate it for that matter, because as far as it is concerned it is doing good.

We kind of schmooze and transform it. We give it more alternatives. More choices, more resources. More. That’s what NLP is all about, more, not less.

So… can we apply the same to money. I will blog more with my findings…

In the next blog post, I will post some resources for mindset management.

So.. to come full circle, what if we all believed in abundance, not lack, and applied THAT to business? We would all generate more business, more customers, more prosperity, more money flowing through a society, (which would define how rich a society is surely), it would be more, not less. Competition would be unnecessary, and I would hazard a guess, life would be a lot more relaxed and fun.

Or, we can continue the way we are and try to beat everyone else out? How well is that working would you say? Which would you rather have?

Don’t get me wrong, I am not saying we have to spill all our business secrets, or not apply good business sense. But it’s a good thought don’t you think?

Unconscious, grab that one please!

***********************************************************************

Good luck to my lovely daughter, who goes for her first job interview today, Be nice to your kids so they say, they choose your nursing home!

***********************************************************************

Is it time you podcasted? For a limited time now, you can grab a copy of this, and be taught by me how to get your first podcast online in 4 short sessions… This is audio marketing on steroids!

************************************************************************

Good luck to Kate Hudson- Hall and Alann Piper of Changez Charity. They are based in Twickenham, and have the support of Vince Cable, our local MP. Did you know that it can take up to 6 months to get seen if you have an acute mental condition. Well, Kate and Alan decided to do something about it, and have set up this charity, with therapists from many disciplines , including- Ahem- NLP, Reiki, EFT, Spiritual Healing, Osteopathy and more.

They turn no one away, and just ask for a small donation to the charity. I hope they get the success and credit they deserve.

Check them out

*************************************************************************